Momentum is created. It’s built, choice by choice, based on where you place your focus—and how consistently you keep it there.

One of the most valuable lessons I’ve learned in over 25 years of sales and leadership coaching is this: you never know where you might find your next client.

The best leaders—the ones who consistently deliver—don’t just float in and out of inspirational meetings. They live in the weeds. They know what’s happening on the front lines. They measure what matters. They own the results. When things go sideways (and they always do), CEOs don’t blame. They adjust. They don’t panic. They plan. And then they execute.

We live in a culture that rewards quick wins and big reveals. But real leadership—and real success—is about consistency. It’s about showing up even when you’d rather shut down. It’s about choosing progress over perfection, growth over ease, and purpose over pressure.

Have you ever noticed how children approach something new? They don’t worry about being perfect. They ask “why” a hundred times, dive in without hesitation, and see each attempt as part of the fun. They don’t carry the burden of preconceptions or self-doubt. Instead, they approach everything with a beginner’s mindset—a fresh perspective untainted by past experiences or perceived limitations.

When was the last time selling felt joyful? Think back—really back. Maybe you were six years old, running a lemonade stand on a hot summer day. You weren’t thinking about quotas, KPIs, OKP, objection handling or market trends. You were excited every time someone stopped, smiled, and handed over a dollar. Selling was simple. It was fun. It was natural.

Like singing, dancing, laughing and playing, sales is natural and happen all around us.  In the United States, we are in a free market economy.  Our entire financial system is based on transactions and sales happening every day.  There are 100s of books on sales that can help you, if you think of yourself as a salesperson.  Most entrepreneurs do not.  So the intention of this book is to support you in your journey that sales can be fun and playful!