Articles

Katey Dallosto Katey Dallosto

Keep Your Momentum Through the Holidays

What you do today shows up 90 days from now. If you stop your momentum in December, it could be March or April 2026 before you close your first transaction of the year. Why wait?

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Katey Dallosto Katey Dallosto

Why Playfulness Is Your Secret Leadership Advantage

Somewhere between childhood and corporate America, we got too serious. We traded in our crayons for spreadsheets, our questions for conclusions, and our laughter for late-night emails. But here’s the truth I’ve learned after decades in leadership, sales, and coaching: the best leaders know how to play.

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Katey Dallosto Katey Dallosto

When Being Right Costs Too Much

Have you ever found yourself in the middle of a conversation, and before you knew it, the tone shifted? What started as a calm discussion suddenly became a battle. Voices grew louder. Defenses went up. And deep down, you knew—this wasn’t really about connection anymore. It was about being right.

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Katey Dallosto Katey Dallosto

Keep Showing Up: The Secret to Real Growth

Are you chasing something that lights your soul on fire, even when it feels like you might be burning at the stake?  That dream, that goal, that version of yourself you’re striving for—does it pull you forward even on the tough days?

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Katey Dallosto Katey Dallosto

CEOs Don’t Just Dream—They Deliver

The best leaders—the ones who consistently deliver—don’t just float in and out of inspirational meetings. They live in the weeds. They know what’s happening on the front lines. They measure what matters. They own the results. When things go sideways (and they always do), CEOs don’t blame. They adjust. They don’t panic. They plan. And then they execute.

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Katey Dallosto Katey Dallosto

The Next Right Decision

We live in a culture that rewards quick wins and big reveals. But real leadership—and real success—is about consistency. It’s about showing up even when you’d rather shut down. It’s about choosing progress over perfection, growth over ease, and purpose over pressure.

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Katey Dallosto Katey Dallosto

Chapter 2: Embracing a Beginner’s Mindset

Have you ever noticed how children approach something new? They don’t worry about being perfect. They ask “why” a hundred times, dive in without hesitation, and see each attempt as part of the fun. They don’t carry the burden of preconceptions or self-doubt. Instead, they approach everything with a beginner’s mindset—a fresh perspective untainted by past experiences or perceived limitations.

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Katey Dallosto Katey Dallosto

Chapter 1: Rediscovering the Joy of Selling

When was the last time selling felt joyful? Think back—really back. Maybe you were six years old, running a lemonade stand on a hot summer day. You weren’t thinking about quotas, KPIs, OKP, objection handling or market trends. You were excited every time someone stopped, smiled, and handed over a dollar. Selling was simple. It was fun. It was natural.

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Katey Dallosto Katey Dallosto

Introduction: Sell Like a 6-Year Old

Like singing, dancing, laughing and playing, sales is natural and happen all around us.  In the United States, we are in a free market economy.  Our entire financial system is based on transactions and sales happening every day.  There are 100s of books on sales that can help you, if you think of yourself as a salesperson.  Most entrepreneurs do not.  So the intention of this book is to support you in your journey that sales can be fun and playful!

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